|
Article Marketing
What if you could add a professionally written article to your paid advertising? Your company will jump off the pages with readers. Atunga will place a two-page article on your behalf, which gets you $10,000 worth of page space. That's great, but we will also get another two-page article placed in at least one other magazine the same month. So, on average we'll get you $20,000 worth of page space per month. And, we won't just submit the same article to two magazines, we'll write two separate articles, increasing the credibility of the articles, and of your business. Beyond that, the articles will appear prominently on the magazines' websites when first published, and for years (in some cases forever) to come in archive form. You may think an archived article doesn't mean much because it's buried deep in a magazine's website. But, because all the major search engines, and any search engines related to your industry index these trade websites, an archived article will appear when someone searches products or services related to your products and services. So, even years later a potential customer will discover your article, and it will likely convince them your product or service is something they wish to purchase. Because there will be a link to your website within the articles they will increase your own website's prominence with major search engines. One of the main factors search engines use to determine if your website is worthy of being displayed on the first search results page is the number of pages linked to your web site. We'll also submit articles to industry web sites and blogs related to your industry, and today blogs have an enormous amount of influence on potential customers. If you watch cable news you'll hear about the "blogosphere" having immense influence in politics. Well, industry related blogs have the same influence on their industries. Industry blogs have great power, and last forever on the internet. Yet, many marketing "experts" tend to ignore them. We don't. If you just take the average value of the magazine page space we will get for your company the average ROI is 85%! When you add to the mix the ongoing value of credible trade articles on the internet that will lead customers to your business for years, the value of our service is beyond a ROI. Is article marketing flashy? No. Is article marketing exciting? Maybe to us, but not really. Does article marketing get results? Absolutely! Will article marketing drive customers to your business? You bet it will! Article marketing is especially effective when coupled with paid advertising. The ad backed up by a credibility building article gives you a great one-two punch with the reader. The bottom line is we help build credibility for your business, we help increase your profile, and we get you more sales. At the end of the day, that's why article marketing is the best investment you'll ever make. Could you hire an employee to do what Atunga does? Possibly, but the cost of a salary and benefits for an expert in article marketing would be at least 4-5 times that of having us be your full-time article marketer. And, that is if you can find someone who can do all the things we do.
Contact Us Today to Drive More Sales to Your Business! 413.553.0747
|
The
average trade magazine full page ad rate is $5,000, and that is if you agree
to place a full page ad for at least 12 issues. For that price what do you get?
You get an ad that readers may skip over, and it will be tossed in
the trash (hopefully recycle bin) when the reader is done with the magazine.
Maybe you'll also get a few impressions of a smaller version of your ad on the
magazine's web site, but often you have to pay extra for that.