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How to Use Backlinks to Boost
Lead Generation
June 21, 2008The best way to
boost traffic to your site, even better than pay-per-click, is backlinks.
Backlinks are links to your site from other web sites all over the internet.
How do you build thousands, or even hundreds of thousands of backlinks? You
do it by writing articles, and distributing them to web sites related to
your industry.
Backlinks are the Fuel that Drives Traffic
Backlinks drive traffic to your site in two ways. First, you'll always have
a link back to your site in the resource box of your articles. A reader
interested in visiting your site can click this link to go right to your
site, or any page within your site you want to drive them to.
Second, one of the major factors Google looks at when ranking pages is the
relevancy of the site. If you have thousands of links to your site Google
will deem your site highly relevant. That will rank your site higher, and
mean more people will find your site when searching your keywords.
Backlinks are FREE
The beauty of backlinks is that they don't cost you a thing. How much would
pay-per-click cost you for highly relevant keywords? They'd cost you a
fortune.
To build thousands of backlinks all you have to do is write articles, and
distribute them to web sites related to your industry.
Backlinks are Organic
Companies pay millions of dollars for pay-per-click advertising that show
their ads at the top of search pages for their keywords. At first, this was
brilliant because the average web surfer thought that top ad was really just
the most relevant return on their search.
These days the secret is pretty much out. Most people now know those top
results are really ads. Most people now look directly to the true, or
organic search results.
Backlinks build your relevancy, which in turn raises your page rank. The
higher your site ranks, the higher your site appears in actual search
results. A top 10 ranking, or PR10, puts your site on the first results
page. You're easy to find.
Backlinks from articles are the right kind of backlinks.
You could build lots of backlinks by doing a link exchange, but that's a bad
idea. A link exchange is you putting a link to another site on your site in
exchange for the other site linking back to you. That's no good because you
want thousands of link coming in to your site. If your outgoing links equal
or exceed the number of links coming in your relevancy is lost.
Link exchange sites are often not considered credible, and Google and other
search engines do not consider them as relevant as an industry web site or
blog. Link exchanges will do far more damage to your backlink program than
good.
So, you can see just how powerful backlinks really are. Don't be fooled by
pay-per-click, SEO, etc. If you want qualified sales leads, write articles,
distribute them, and build as many backlinks as possible.
Your buyers will come to you in droves.
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